Auction Marketing Management (AMM)
A professional designation awarded by the NAA Education Institute to help professional auctioneers understand today's marketing, both technology-based and traditional. To attain the AMM designation, auctioneer-scholars are required to complete 24 classroom hours, complete a custom auction summary report based on knowledge from the designation course, and 24 hours of continuing eduction every three years.
AMM includes advanced Facebook marketing, online metrics (generally through Google analytics), and traditional marketing.
We currently have 3 AMM designees on staff.